Link Building

Link Building is the process of enhancing the Link Popularity of a web page by creating links to it from other domains, in order to increase Search Engine Ranking of that web page. Link building usually describes anything you do to point hyperlinks back to your website from third party websites. These hyperlinks, or links help to get traffic to your site, allow others to find your valuable site, create awareness for your website, adds credibility, and most importantly assists in having your site found by search engines such as Google.

Search engines, through use of complicated algorithms, give better search result rankings to those that have more links to their website. Links equate to value or popularity statuses on the web. Although the major benefit of Link Building is to increase the rankings of a web page on Search Engines for different keywords, Link Popularity Building also helps increase the Page Rank (PR) of a web page, increase direct traffic, and help in deep indexing of a website. It should be noted that search engines also have other criteria that determine their results, but inbound links are often given the most weight. Some other important aspects which search engines evaluate are - PageRank of the linking web page, total outgoing links on the linking web page, industry relevance of the linking web page, page relevance, keywords in anchor text, and more.There are two types of links you can establish on the web:

Reciprocal links

This is the process of link Exchange and also an easier way to establish links from other websites to your website. In this process, you trade links with prospective partner sites by offering a link to their site from your own site. This method is a fast way to establish several hundred links to your website. However, it may not get you great benefits.

Outgoing links are also important and can be utilized through reciprocal linking. Not necessarily responsible for increasing rank, outbound links assist search engine ‘crawlers’ in finding more content. So it’s important to have outbound links on your site for more than just reciprocal reasons.

One-way links

One-way links also called Incoming links, inbound links ‘only-incoming’ links or ‘non-reciprocal links’ are the links established on the other websites where you do not need to link back to them. There are various compelling reasons and methods to establish such one-way links which include linking back from a different website that you may own, publishing articles on sites, content syndication, listing in trade directories and giving out press releases in news networks. Link Popularity refers to the number of links pointing to your site from other sites on the Web. The Search Engines consider your site more important and rank it higher if several other sites link to your site. More and more major search engines, including Google, Yahoo, MSN, Ask Jeeves, AltaVista, etc. rely on off-page factors such as Link Popularity to determine how important your site is in order to rank it in search results.